I heard an ad for the Boat & RV Show at the Overland Park Convention Center
this morning on Sports Radio 810
. The ad was your typical boat show ad. It featured some guy screaming "boat show, boat show, boat show" over and over.
What was not typical of the ad was the announcer repeatedly mispronouncing the name of the city. I've lived in the Kansas City area for over 20 years, and this is the first time I've ever heard the city's name pronounced "over-land park." The correct pronunciation is "over-lend park."
This isn't a tomato tomato, potato potato thing (work with me here, you have to make the sounds in your head); this is the equivalent of a rock star screaming "Good night Cleveland" when his show is in Chicago. It's bad news for the advertiser but mostly bad news for the city, because they ultimately lose if this mistake prevents anyone from going to the show and spending money in their city.
Labels: Radio Advertising