Home Depot Inundated With Shopping Unison
Improv Everywhere, the group that flooded Best Buy in fashion unity unseen since I tried to find Where's Waldo in the Land of a Thousand Waldos, has completed its latest mission. This time the target was Home Depot. In unison, the group shopped in slow motion for five minutes, returned to normal, and then froze in place for five minutes.
The group is dedicated to making a scene and having "organized fun" and is likely not for hire. But mark my words; some agency somewhere in the world will try pull off one of these missions to promote a brand. There's been no shortage of live advertising stunts, so it seems inevitable that a rash of branded missions will ensue.
Labels: Guerrilla Advertising