Business in the Front, Party in the Back for Nike

This Nike ad for the new Air Max 180 caught my eye in the September issue of Runner's World. Any ad that references mullets – popularly known as the Shorty-Shorty Long Back, Wisoncsin Waterfall, Minnesotta Mudflap, Soccer Rocker, Canadien Passport or the Missouri Compromise – is worth my time and yours. The Nike Running site carries on the "Business in the front, party in the back" theme to integrate the campaign online.

Also check out the new commercials for Nike Air. The tagline is "More air. More World." Great line. Great spots.