Arizona Cardinals Say No to Pink Taco Stadium
A restaurant called Pink Taco offered the Arizona Cardinals $30 million for naming rights to their new stadium. You can imagine why the Cardinals declined the offer.
Many, including the Cardinals feel this is a publicity stunt and I would tend to agree. However, I think the restaurant truly wants the naming rights to the stadium because that will generate even more publicity. A quick glance at the press section of Pink Taco's site shows they want any and all publicity they can get. This includes clips from Saturday Night Live and tabloid excerpts about the owner's son dating Lindsay Lohan.
I guess you don't take yourself too seriously when your restaurant is named Pink Taco, but you do take all the publicity you can get.