Thursday, August 10, 2006

Plenty of Product Placement in Talladega Nights

Will Ferrell's new movie, Talladega Nights: The Ballad of Ricky Bobby, is absolutely jam-packed with product placement.

Highlights include Ferrell's character, Ricky Bobby, selling advertising space on his windshield, doing spots for funeral homes and an endorsementcontract stipulating he must mention Powerade in each of his prayers to "Sweet Baby Jesus." The movie also randomly cuts to an Applebee's commercial during a wreck, and features the Bobby family dining in the restaurant.

All these copious brand references were expected, and the "veritable orgy of product placement," as one critic called it, serves as an integral part of the movie. The products that get the most love are the car sponsors Wonderbread, Old Spice and Perrier. These three brands should have taken their involvement to the next level by sponsoring a real NASCAR for a race, but have yet to do so.

Other featured brands include Budweiser, Checkers Drive-In restaurants, Coca-Cola, Country Crock, Dominos Pizza and KFC.

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At 4:13 PM, Anonymous Ashley said...

I'll definately have to see the movie now, but my question is: which is the more effective kind of product placement, the kind that hits you over the head or the subtle kind, which most people might not notice? Or is product placement the same either way? (I wonder this every time I see them open the fridge on the OC).


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