The C-word

I've never had the balls to admit this, but I've always felt it. One day, cancer will come for me and it will be my fight.

Luckily, Lance Armstrong and Nike have made it their fight. Those little yellow wristbands, that were so cool you couldn't get them in stores, have raised $63 million dollars to fight cancer. Since 2004, this big idea put more than 70 million wristbands into the world. That's all advertising is really - big ideas.

Thank God Nike and Lance had the balls, no pun intended, to use this big idea to try and change the world.