Tuesday, August 08, 2006

Bernstein-Rein Loses Wal-Mart

It's official, the biggest agency in town lost its biggest account. Ad Age reports that Bernstein-Rein is not on the list of five finalists for the Wal-Mart review, and Bernstein-Rein officially released a statement announcing its partnership with Wal-Mart will come to and end.

Another one of BR's accounts could also be in jeopardy. AdWeek reports that
NetZero has contacted other agencies about its $70 million account. Not a good day for Bernstein-Rein.



At 11:17 PM, Blogger a beer sort of girl said...

It's going to be hard for a LOT of people in town next year.

Spoken as a person who jumped off the BR mothership recently...

At 10:52 PM, Anonymous Anonymous said...

What goes around comes around. I don't feel sorry for B-R. They pretend they're this great company who cares about their employees, when all they care about is the bottom line.


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