Tuesday, August 29, 2006

Roddick Battles Pong, Maria Feels Pretty

It's US Open time, and several advertisers have capitalized on the opportunity to fill the airwaves with some tennis themed spots.

American Express came out with a clever spot that pits Andy Roddick against pong. The campaign is nicely integrated with an online pong-like game and gets extra points for being old school.

Nike and Wieden + Kennedy also rolled out a new spot featuring Maria Sharapova. As Maria heads for her match with a scowl on her face, everyone she meets serenades her "I feel pretty" from West Side Story. She silences the tune by hammering home a winner with the typical monster tennis grunt. This spot is also integrated online with a nice mini-site and has been heavily advertised on ESPN.com.

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