Friday, May 04, 2007

Old Spice Asks A Ninja for Placement

After Bruce Campbell's awesome experience monologue on television, Old Spice has waded into the new media waters. The brand is promoting its Keep it Clean photo contest for Red Zone body wash on The Ask A Ninja podcast.

This is a great tactic for a brand that competes for the young male demographic with Axe, Tag and now RGX. In a category filled with boobs, boobs and more boobs this contest promoting sophomoric humor is a welcome change of pace. Not to mention being savvy enough to turn to podcasting to promote it.

So if you're unfamiliar this
"factory that produces apple pie for whales," check it out.

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