Conan O'Brien Crunes TV's Woes at Emmys
Last night, Conan O'Brien hosted the Emmy Awards and kicked it off with a song and dance number. The tune was a parody of "Trouble" from the Music Man, which was rewritten to highlight television's declining ratings and viewership.
Although Conan's litle ditty didn't mention declining ad revenue, it did mention TiVo users skipping commercials and kids watching YouTube instead of television.
When the awards show celebrating the best in television leads off with a song blasting the medium, you know that the 30-second spot isn't what it used to be. Back east in Connecticut, Joseph Jaffe just did a little fist pump.
Labels: Brave New Marketing, Conan O'Brien, Television Advertising
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