Divorced Parents Use McDonald's to Handoff Children

A friend of mine stumbled upon some great cultural insight last Friday. While eating dinner at McDonald's, he realized there were an unusually large number of divorced parents handing off children for weekend visitations.

He's a recent Kentucky transplant and what struck him was the large number of divorces because he'd never seen that many divorced parents in Kentucky. What struck me were memories of being the child handed off for the weekend at McDonald's.

While this isn't really a positive thing for the McDonald's brand to be associated with, it's definitely a cultural truth. In today's divorce riddled world, McDonald's serves as a safe and public place for divorced parents to momentarily put aside their differences for their children.

"I'll have a Coke." "Sure, What Kind?"

Here is some great insight for soft drink marketers across the country from Pop vs. Soda. I have family in St. Louis and Kansas City, so I can verify that it's soda in St. Louis and pop Kansas City. I can also confirm that referencing all types of carbonated beverages as "Coke" is moronic and my personal pet peeve. Those of you who do this, prepare to be hunted down!

via Brand Flakes for Breakfast

Forget Arby's, I'm Thinking Jesus

Gotta love when advertising impacts religion.