The C-word

I've never had the balls to admit this, but I've always felt it. One day, cancer will come for me and it will be my fight.

Luckily, Lance Armstrong and Nike have made it their fight. Those little yellow wristbands, that were so cool you couldn't get them in stores, have raised $63 million dollars to fight cancer. Since 2004, this big idea put more than 70 million wristbands into the world. That's all advertising is really - big ideas.

Thank God Nike and Lance had the balls, no pun intended, to use this big idea to try and change the world.

Nike Eyes the Tiger

In 1996, Tiger Woods and Nike announced his entrance to professional golf with just two words, "hello world." Ten years later, Tiger is the the best player in the world and will remain Nike's golf icon for years to come. Tiger recently signed a third multi-year agreement with the company, ensuring that Wieden + Kennedy will have plenty more opportunities to introduce the world to Tiger Woods.

In honor of the continued partnership, here are some the great commercials from Tiger and Nike.

• Juggling
• Driving Range
  
• Swing Portrait
  
• Father's Day Tribute to Earl Woods
• Don't forget, the consumer-generated spot from Joseph Jaffe
  

Run London Features a Photo Finish

Here's a cool Web site for Nike's Run London, courtesy of Weiden + Kennedy, London. The race pitted North London against South London to see which half of the city would finish faster.

The site has full team and personal results, but the coolest feature lets each runner watch video of themselves crossing the finish line. They also added in a nice little social feature to send your video "to a mate." I'm sure if I was involved is this little trot, you'd all be treated to some lovely digestive pyrotechnics. Luckily, I was unable to make it to London for the occasion.