Run London Features a Photo Finish

Here's a cool Web site for Nike's Run London, courtesy of Weiden + Kennedy, London. The race pitted North London against South London to see which half of the city would finish faster.

The site has full team and personal results, but the coolest feature lets each runner watch video of themselves crossing the finish line. They also added in a nice little social feature to send your video "to a mate." I'm sure if I was involved is this little trot, you'd all be treated to some lovely digestive pyrotechnics. Luckily, I was unable to make it to London for the occasion.