Use Only What You Need

Here's a cool little campaign I saw while I was in Denver last week. The campaign, which totes the tagline, "use only what you need," promotes water conservation for Denver Water. Check out a few more executions from the $500,000 campaign over at Sukle Advertising + Design.

I've seen a similar execution from a University of Texas advertising student for Mini, however, I haven't seen anything like the park bench before.

Three Things From My Trip to Denver

Work is beyond crazy today, so the full update from my trip to Denver for the Search Engine Strategies Local conference will have to wait. Here are a few tidbits tide you over for now.

1. Although my Arabic cab driver barely spoke English, he was fluent in French.
2. The owner of TrueLocal.com is eccentric and very passionate about local search and his site. He really brought some life to the room. The guy is ridiculous.
   
3. I met Kasey Kahne's girlfriend's sister in the airport.