What some twenty-something copywriter from Kansas thinks about advertising
Tuesday, February 27, 2007
Tuesday, February 13, 2007
Cecil the Seal Wants You to Own Your Own C
The state of Colorado is currently running commercials to prevent youth smoking and promote kids making healthy choices. The commercials feature Cecil the Seal, who doesn't balance a ball on his nose, but he does tell kids to check out Own Your Own C.
The effort comes from the State Tobacco Education and Prevention Partnership of the Colorado Department of Public Health and Environment and is funded with proceeds from the 2004 state tobacco excise tax.
Plans are also in the works to have an ice cream truck roam the streets to further reach the kids and promote the cause. It's a very innovative tactic, although one can't help but think of inappropriate jokes about using ice cream trucks to draw in kids.
The ads come from Cactus Marketing Communications and were written by Christopher Cox and art directed by Jim Morrissey. AgencyNet developed the Web site, which is kind of a web 2.0 take on the Teletubbies complete with creepy sun.
AgencyNet also saw fit to put its name in the site's meta tags. This is the equivalent to signing your client's ad with the agency logo at the bottom. It's a major no-no and very pompous.
Check out more about the campaign with behind the scenes photos, AgencyNet's blog and the static site, which gets down to business without all of the flash.
Get Fuzzy Pimps Product Placement
Wednesday, February 07, 2007
Rand Fishkin's Super Proposal
I'll be honest, I never got into the whole My Super Proposal thing. I knew it was going down, but it failed to capture my attention. That is until I found out the man proposing was A-list blogger Rand Fishkin from SEOmoz.
Last night Rand proposed to his girlfriend Geraldine, a.k.a. "Mystery Guest," with a commercial on her favorite show, Veronica Mars. Her reaction is absolutely priceless. But even better is the fact that this wasn't a marketing ploy. No fake bride maiming her hair in a rage of wedding fury to hock hair product. It was just a guy using the power of the Internet and social media to do something innovative and entertaining.
Now, I'm not blind to the fact that this will greatly benefit SEOmoz and Rand because of all the public exposure and more importantly, the residual links it will generate. But that's what you deserve if you create a legitimate Internet sensation that isn't a commercial in disguise.
Congratulations Rand and Geraldine for making it legit.
Tuesday, February 06, 2007
Goldberg the Goalie Rides Again
While watching a commercial for Castrol GTX High-Mileage engine oil, I saw a familiar face peaking from a car window. It was a blast from my past - Goldberg the goalie.
For those not in the know, Greg Goldberg was the overweight and overly timid goalie from The Mighty Ducks, played by Shaun Weiss. Now he's the barely visible star of a engine oil commercial and I love it.
Honestly if I was casting this commercial and Goldberg walked in, he'd be hired on the spot. No questions asked. However, I think this is where I'm supposed to make some joke about former child stars. But I'll let Goldberg slide.
Sunday, February 04, 2007
Happy Birthday KFADvertising
One year ago today, KFADvertising came into the world. It all started with some SuperBowl Madness and 175 posts later, brings us to this one.
Since the blog started I graduated from KU, got a job in Kansas City then got another job in Wichita. It's been quite the journey and I thank each and everyone of you for reading, commenting and coming along for the ride.
I don't know what the next year will hold, but you can bet I'll keep blogging about it.