The Logical Conclusion

Another late night with no end in sight.
It's just the start, so take these words to heart.

"Creativity is the logical conclusion of brilliant thinking."
-Mark Tutssel, deputy chief creative officer of Leo Burnett Worldwide

It's just like, it's just like viral advertising.

When Sammy Stephens started rapping about bedrooms, bathrooms and dinettes for Flea Market Montgomery, he probably didn't think it would make him an internet celebrity. Well, it did.

He could have just basked in his internet fame but instead, he got smart. He made a viral-friendly blue screen version of his rap that let singer-songwriters and little superstars show you "it's just like a mini-mall." My man gave the content to the people. They showed him love and helped spread the word about his business.

Sammy proved that even small business can make huge waves with their advertising. That's right, we're even talking 'bout flea markets.

This is Your Baseball On Drugs

Minutes after Barry Bonds tied Hank Aaron's record of 755 home runs, this commercial from The Partnership for a Drug Free America aired.

Oh, the irony.

The C-word

I've never had the balls to admit this, but I've always felt it. One day, cancer will come for me and it will be my fight.

Luckily, Lance Armstrong and Nike have made it their fight. Those little yellow wristbands, that were so cool you couldn't get them in stores, have raised $63 million dollars to fight cancer. Since 2004, this big idea put more than 70 million wristbands into the world. That's all advertising is really - big ideas.

Thank God Nike and Lance had the balls, no pun intended, to use this big idea to try and change the world.