Quiz Is Just Another Name for Survey
I took this quiz, which I found on Scamp, to "find my tribe." I completely disagree with my categorization, but that's irrelevant.
What is relevant are the questions I was asked about many brands in the quiz. It asked for my opinions - favorable and unfavorable. Now, this had no bearing whatsoever on the results of this quiz, but I ponied up some answers to get to the end and see my results. I'm willing to bet that many others did and will do the same.
So all you marketers out there seeking information - just integrate it into a quiz or game of some sort. Give the people interesting content, and they will give you your data.
Labels: Brave New Marketing