Coke Side of Life Makes For Good Radio
I've outline what makes a bad radio commercial. So let's talk about some good radio commercials, such as Coca-Cola's "Get Well" and "Office Fridge" spots. The spots are part of the "Coke Side of Life" campaign, which is pretty solid as well.
Although these spots are good, I can't find the best one from this campaign. The spot beautifully describes the "neolithic and cryogenic" effects of reaching your arm deep in the cooler to pull out that really cold Coke and implores someone to "please pour it in my mouth." The words create incredible imagery and taps into that miserable and empathetic feeling you get after plunging your arm in frigid cooler water.
Wieden + Kennedy wrote the spots. Carlos Chafin and Robbin Thompson of In Your Ear put together the music.