VCU Student Uses Guerrilla to Threaten Pug
A guerrilla marketing assignment from a VCU Adcenter professor got a little out of hand when it drew the attention of animal rights activists from around the globe. The assignment was to make the instructor's Pug famous, so the student threatened to kill the dog on MySpace. Simple enough solution; except the assignment prohibited students from threatening or harming the dog. Perhaps the student, who likely drew inspiration from Honda's Gil the Crab, should have taken a less violent approach such as buying text ads saying "I bite, I bite."
Labels: Guerrilla Advertising