Monday, September 25, 2006

DLP Believes In Elephants

It's a well-known fact that elephants make advertising better. DLP also knows this. That's why their new commercial, entitled "Believe," appears to feature an elephant for no apparent reason. J. Walter Thompson, San Francisco did the spot and must have let DLP in on the elephant thing.

With this commercial, DLP adds their name to the long and distinguished list of
pachyderm lovers. GE loves tap dancin' elephants, Bombay Sapphire loves nimble elephants, Skippy peanut butter loves rappin' elephants and loves elephants in any room.

All these creative use of elephants make using an elephant to promote a Zoo seem so cliché.



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