NCAA Cuts Football, Not Ad Revenue
In order to speed up college football games, the NCAA instituted several rules changes involving the game clock. So far, this has shortened each game by about 12 plays this year.
The changes they made don't seem to fix the problem they set out to solve. Instead of speeding up the down time in game, like baseball did a few years back, the NCAA shortened the game itself. They took time away from the action on the field but kept the same amount of timeouts where television stations pull down hella scrilla from advertisers.
Funny, no one suggested cutting out television's advertising timeouts to speed up the game.