Monday, October 23, 2006

World Series Commercials

It's not exactly the World Series of advertising like the Superbowl, but the fall classic features some big brands rolled out new campaigns. Here are some of the noteworthy new spots.

Dodge Nitro:
The new spot for blocky-looking Nitro shows the behemoth SUV blowing some dude's hooptie sky-high. The tone and attitude in the commercial are reminiscent of the ads for the Dodge Caliber. Snarky and in your face. Overall, it's pretty funny, but the vehicle is pretty funny looking so the jury is still out.

US Postal Service:
I can't remember a TV campaign from the USPS since a gentleman named Lance Armstrong went postal in France seven times in a row. The new spot shows a conversation between a package headed for Japan and a lamp, which was coincidentally made in Japan. They chat, make nice and also make you laugh.

CitiBank:
After years of success with their identity theft commercials, Citibank turns to a guy who acts like Borat's older and more toned-down cousin to promote its rewards points. Along with Victor, his little Napoleon Dynamite friend, he goes to outrageous lengths to show you how Citibank is "Rewarding. Very, very, very rewarding." It's a little odd, but it's not exactly an offer out of left field.

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3 Comments:

At 11:56 PM, Blogger Иван В. said...

Viktor doesn't act as Borat - he just has a very strong Russian accent, by the way, a much stronger and natural than Barat's. Do you know where I can find a downloadable video of it?

 
At 8:28 PM, Anonymous Anonymous said...

three of the ads are on citi's web site:

http://citi.bridgetrack.com/usc/06/Multi/premier/elite/Q4media/default.htm?m=5CTB000000W&app=UNSOL&sc=4WNIW3K6&langId=en&siteId=CB&BUS_TYP_CD=CONSUMER&B=A&BT_TX=1&ProspectID=899D1675A98C4D3C9EE3FB0349B83B3A

 
At 5:46 PM, Anonymous Anonymous said...

Those ads are so grating, so rip-off derivitive, and so freaking lame that I decided to cut up my Citibank credit card.

 

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