Tuesday, October 10, 2006

Sonic: From Drive-In to Driving Around

Sonic Drive-In is promoting themselves with the classic "I left my drink on top of the car" bit. There was a little piece in the KC Star about it last week, but I was unable to find a picture until today. I snapped this picture with my camera phone on the way to lunch, so the quality is a little more Blair Witch and a little less LonelyGirl15.

Sonic also has radio spots that mention the tactic and offer a special on its Route 44 drinks. Local Kansas City agency Barkley is behind the idea and while I've seen this one online many times, I've never actually seen it executed in real life.

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