Thursday, October 19, 2006

MLB Urns and Caskets for Die-Hard Fans

On the eve of the Game 7 in the NLCS, we learn that Eternal Images signed a licensing deal with Major League Baseball to emblazon the logos of all 30 teams on designer caskets and urns. Although this is completely ridiculous, it proves how a brand can become a part of someone's life, or death in this particular instance.

As America's past time, baseball and the teams we love or hate occupy a special position in many hearts. Any other brand would gladly sacrifice their firstborn child for this kind of embrace and devotion from the public.

As for Eternal Images, the company has already received more than 1,000 inquiries about the product since June. So rest assured, branded coffins are on the way.
And if I die of agony tonight because my Cardinals can't get it done; you'll know where to put my remains.

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