Rutgers Hypes Leonard for Heisman in Times Square

Rutgers University is hyping Heisman candidate Brian Leonard on the NBC Astrovision by Panasonic big screen in Times Square. The spot, which is really just a highlight reel of the Rutgers full back, airs four times every hour.

Rutgers is not the first to campaign for their man to win the Heisman, or to advertise something unusual in Times Square. However, the media buy is clearly meant to take the message to the Downtown Athletic Club in New York City, the home of the Heisman Trophy. You can see the spot on the accompanying Web site under multimedia.