Wal-Mart Reopens Account Review
After the abrupt departure of Julie Roehm, the Wal-Mart executive in charge of the recent agency review, the mega-store is back in the market for a new agency.
Wal-Mart parted ways with longtime agency Bernstein-Rein of Kansas City when it selected DraftFCB as it's new suitor in October. However, DraftFCB is now out and will not participate in round two of the fight for the $580 million account. No word from GSD&M or local powerhouse Bernstein-Rein about the possibility of getting back together with their ex.