Thursday, December 07, 2006

Wal-Mart Reopens Account Review

After the abrupt departure of Julie Roehm, the Wal-Mart executive in charge of the recent agency review, the mega-store is back in the market for a new agency.

Wal-Mart parted ways with longtime agency Bernstein-Rein of Kansas City when it selected DraftFCB as it's new suitor in October. However, DraftFCB is now out and will not participate in round two of the fight for the $580 million account. No word from GSD&M or local powerhouse Bernstein-Rein about the possibility of getting back together with their ex.

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At 9:56 PM, Anonymous Anonymous said...

This quote was recently printed in The Pitch Magazine (Dec 7th, 2006) Kansas City:

"Inside Bernstein-Rein, employees grumbled about representing Wal-Mart. Jeff Bremser, who has been Bernstein's chief creative director for the past 30 years, says Wal-Mart lost its moral focus when Walton died. "Wal-Mart had changed," Bremser says. "Wal-Mart used to be a very honest company. They were never involved in any trickery under Sam."

As a small business owner and stock holder in Wal*Mart I would never consider hiring an agency who goes on record to say that the company they are representing is dishonest and immoral as well as involved in trickery.

At 10:09 PM, Blogger KFad said...

Good thought from the client's side.

I read that same article this afternoon and saw the same quote. I thought about it from an agency's prospective and wondered why anyone would want to work for a brand they didn't believe in.

Anyway, word on the street is that BR already landed another retail client, so it is probably out for round two.


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