Smell-vertising in San Francisco

Apparently olfactory advertising is all the rage these days. There's been much ado about Kraft Foods' scratch-and-sniff ads in People magazine and now, Goodby, Silverstein & Partners is testing scent-sensations at bus stops in San Francisco. Goodby will place chocolate-chip cookie scented strips in bus stops as part of the "Got Milk" campaign.

I'd trademark the phrase "Smell-vertising" as the boys over at American Copywriter tend to do, but I think someone beat me to it.