YouTube Increases CBS Late Show Ratings

Yesterday, CBS put out a press release heralding the success of the CBS Brand Channel on YouTube. The channel is one of the most viewed and CBS attributes on-air ratings increases to the YouTube channel. It reports that ratings for the "Late Show with David Letterman" are up 5% and ratings for "The Late Show with Craig Ferguson" are up 7%.

The only thing more unexpected and exciting than the ratings increases is a national TV powerhouse vying to be the most-viewed channel on YouTube. Perhaps the traditional media are figuring out they must adapt to survive. Good for CBS for getting it, although it probably helps that their most-viewed clip is called "cat fight."