Advertising: Behind the Scenes
There's a lot of stuff on the Web lately that breaks down the fourth wall and show the viewers the making of some commercials for Sony Bravia, Fruit of the Loom and Adidas.
The best example of this goes behind the scenes with Sony Bravia's "Balls" from Fallon London. A Web site shows a video about the making of the commercial along with lots of other entertaining tidbits. This works wonderfully because Fallon and Sony created content, not just a commercial. Besides, sending 25,000 superballs down a hill in San Francisco is awesome, and makes you want to see how they did it. You can also see some photos from the shoot on Flickr.
The same guy who posted the "Balls" photos on Flickr also has some Fruit of the Loom action going on. In the words of Ron Burgundy, "He's kind of a big deal."
There's also some behind-the-scenes stuff for Adidas' Jose +10 spot. AdRants posted a link to the casting tapes for the little kids in the spot. You can also see the making of the commercial on YouTube.