Aap! Does Escalator and Subway Advertising

Whenever I see an ad that relies heavily on its non-traditional media placement, I wonder how it got there. Aap! Global is a company that manages advertising some of these non-traditional advertising spaces throughout the world.

Their two main offerings are Aap!Rails, which places messages on the belts of escalators, and metroVISTA, which puts seven-second commercials in train tunnels.

The latter is truly the cooler of the company's offerings. Their technology allows still images to be lit and displayed in rapid-fire succession so that they are viewable through each window of the train. This creates a visual seven-second commercial.

The company also has a blog, which isn't bad for a company blog. Aap! is definitely a unique little company that offers some cool stuff.