Clerks 2 Offers Downloadable Audio Commentary
The movie Clerks 2, which comes out July 21, will be the first major motion picture to feature an audio commentary track that viewers can download to their iPods and take into theaters. The commentary will be available after the move's first week in theaters so that fans can go back and watch the movie with commentary right away, instead of waiting for the DVD.
Director Kevin Smith is obsessed with the Internet and it shows. The movie also uses a video podcast, with 64 episodes dating back to September, and MySpace profiles for all of the characters to promote the sequel to the cult classic.
The movie is definitely low-budget by Hollywood standards. So this type of marketing effort it is highly cost effective and reaches their target extremely well.