Friday, June 16, 2006

A Chunky Creative Nightmare

When Ben Roethlisberger wrecked his motorcycle, he also wrecked a Campbell's soup commercial and some very unfortunate copywriter's week. Big Ben was scheduled to star in a $2 million Campbell's Chunky Soup commercial Wednesday at Heinz Field. However, Roethlisberger was unavailable due to the after effects of colliding head on with a car without the protection of a helmet.

With Roethlisberger unavailable and the shoot looming, Campbell's told Big Ben and his mom, "No soup for you." OK, they probably didn't use those exact words. But they did say, "We've reshuffled some of the creative elements of the commercial."

And when they say we, they means the poor copywriter Roethlisberger condemned to a rapid rewrite of the commercial. Just one of the perks of the job. In Big Ben's absence, his Pittsburgh Steelers' linemen starred in the "reshuffled" commercial.

On a positive note, Roethlisberger's jaw was not wired shut after reconstructive surgery. This means he can eat soft solid foods and won't be restricted to a diet comprised solely of Campbell's soup.


Post a Comment

<< Home