Wednesday, October 04, 2006

Advertising Observations From the Races

This weekend's NASCAR race at Kansas Speedway was jam-packed with all sorts of advertising goodness. Here are some of the highlights:

The Budweiser Donkey
Remember the furry little guy who was born a donkey, but meant to be a Clydesdale? He now travels with the Clydesdales, who have brand equity than any other animal alive. The little guy stole the show from his larger counter parts and even shakes hands with visitors. Now that's the power of advertising.

Aerial Advertising
There were seven or eight banners flown around the track by planes all weekend. In the past, there have only been one or two planes toting banners. It sounds like buying billboards in and around the track is so expensive that many advertisers, such as Nextel, vitaminwater and others have turned to aerial advertising for a cheaper way to get in on the party.

Ricky Bobby
You knew it had to come to this, but just like me, you wouldn't have it any other way. One of the most popular attractions on the Midway was the Talladega Nights trailer featuring tons of Ricky Bobby swag. Shake and bake baby!

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