Friday, July 07, 2006

SportsCenter Plugs Pirates of the Caribbean

This morning, ESPN's SportsCenter turned highlights from the Pittsburgh Pirates' game into a promotion for Disney's new movie, Pirates of the Caribbean: Dead Man's Chest.

The segment integrated the game and movie under the flag, "Pillage at Shea." Anchor Scott VanPelt led viewers through video clips and clever references to the movie while the Mets and Pirates battled it out on the diamond.

As previously mentioned on this blog, Disney owns everything. So it's a good move for them to use one entity to promote another. This integration was particularly clever. It wasn't forced and it was pretty entertaining. A job well done by Mickey's boys. Way to create some content.


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