Burger King: the Movie

To continue with yesterday's movie theme, Crispin Porter + Bogusky is working on Burger King: the Movie. They're breaking into uncharted territory here, and I think it's great. Once again, they're changing the way the game is played.

CP+B started with cheeky ads and moved on to claim a "minor equity position" in its partnership with Haggar to truly share in its client's success. It's very easy to jump on the Crispin bandwagon because so many of its ads kick ass. But what is truly innovative is how they continue to make an impact with entertaining branded content.

Sadly the movie does not plan to include the King.