Friday, July 14, 2006

Advertising Words For the Dictionary

I have advocated the adoption of "Google" as a verb for quite some time. Now that Merriam-Webster has officially added Google, thee are a few other advertising-type words that need to be adopted.

Pronunciation: 'fO-tO-shäp
Function: transitive verb
Inflected Form(s): pho·to·shoped; pho·to·shoping
Usage: often capitalized
Origin: Photoshop, trademark for graphics editing software
: to alter digital images or graphics using a computer program, often used by ignorant account executives to indicate impossible demands that should have been done 10 minutes ago
Example: I know the original image is only 2" big, but can't you just Photoshop it to make it fill up the enitre billboard?

Pronunciation: 'pE-dE-ef
Function: transitive verb
Inflected Form(s): P·D·Fed; P·D·Fing
Usage: capitalized
Origin: Short for Portable Document Format, an Adobe file type for two-dimensional documents
to save a computer file in a format that's easy to share and distribute so others may view it
Example: The client wants to see a proof so they can rip up your ad, add lots of dumb copy, clutter up the design a bit and make the logo bigger. Can you please PDF it?


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