Friday, March 03, 2006

This Just In: Einstein A Genius

In a business that is all about producing creativity on demand, there is much mystery and intrigue about how to discover great ideas. Frequently, great ideas from long ago inspire the great ideas of today, with a modern spin and a little technology mixed in. So the theory that there a truly no new ideas because every idea has already been discovered seems to hold water.

Even geniuses from the past have come to the same conclusion. Albert Einstein was one of the great creative geniuses that ever lived. He applied his creativity to equations and scientific theories, but the man knew how to create new ideas. He also discovered that new ideas are just repackaged old ideas. He said, "The secret to creativity is knowing how to hide your sources." I find it fitting that the words of a genius from the past still ring true today.


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