Rock Chalk Hip Hop
Last year a local company called B and B Media Media Services (you might have heard their Celsius Tannery Song) produced a hip hop song about KU basketball. It spread with all the force of a viral. This year they've done it again with "Crimson Blue II" (Samples, Track 12).
This year they started selling the song because demand for it was so great last year. They even advertised on the local radio station that broadcasts the KU games. The one thing they haven't figured out about virals is that they spread like wildfire because everyone can get them for free. Charging $8 for the song isn't going to make them famous or earn them money.
I've heard no buzz about the song this year, except for the ads on the radio. I have to think that a better promotional approach for their viral would have made another huge impact.