Sunday, February 19, 2006

NASCAR, Show Me the Money!

Everyone knows how big Supebowl advertising has become but not many people how much money there is in NASCAR, particularly in the Daytona 500. Daytona is hands down the biggest race of the year and also the first. So it gives all the advertisers a chance to debut their NAScar commercials to a huge audience. Fans can even go online to see all the commercials and vote for their favorite.

NASCAR fans are fiercely loyal to their drivers and the companies that sponsor them. No self-respecting Dale Earnheart, Jr. fan would ever drink any beer not made by Anheuser-Busch, Earnhardt's primary sponsor. And no Rusty Wallace fan would ever drink a non-Miller beer, Wallace's longtime sponsor. There is huge money in NASCAR products alone. For example, Jeff Gordon now has his own cologne, Z24, available at Wal-Mart. Laugh if you want, but there's no better place to sell it, and they had a hilarious radio commercial for the product. In fact it's one of the best radio commercials I've heard in a while.

Anyway, most of these commercials were great. The Gillete Fusion commercials were much better than their Super Bowl spots, which wasn't very good and didn't even reference all of the noline stuff they did to supplement their traditional advertising.


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