Dasani Appeals to Doggy Style

Dasani has a ad featured on their Web site that was too raunchy for TV. The spot is from the campaign featuring people dressed as animals touting their water. It's just as good as the other spots in the campaign, but Dasani probably told the agency, "not on TV, but you can put the dirty one online."

The spot ends with a French poodle saying, "Dasani appeals to my doggy style." Clever, even though it falls under the category of sophmoric humor. But, the point is that Dasani didn't kill the ad. It might not be on TV, but they gave it life on the Internet.