Saturday, February 04, 2006

Top 40 Super Bowl Commercials

I saw a show tonight on CBS that named the Top 40 Super Bowl Commercials. Needless to say, I'd been waiting my entire life. Unfortunately they weren't ranked by effectiveness or strategy. They are simply the favorites of advertising experts Greg Gumbel, Shannon Sharpe, Boomer Esiason and Dan Marino from "The NFL Today" (Somewhere a copywriter is sobbing). The expert panel could come to a consensus on the top three, so online voters came in for the assist. Here are the top five.

5. Anheuser Busch 2005 - "Skydiver"
This ad featured a nervous skydiver who wouldn't jump out of the plane for a case of Bud Light. The twist and humor comes when the pilot comes out of no where and leaps out the door after the case of Bud Light without a parachute.

4. McDonald's 1993 - "Michael & Larry Play HORSE"
Michael Jordan and Larry Bird play a game of HORSE in this classic spot, in which the winner gets a Big Mac. "Through the window, off the scoreboard, off the floor, nothing but net, winner gets the Big Mac."

3. Apple 1984 - "1984"
No explanation needed, this is probably the most famous commercial of all time.

2. Reebok 2003 - "Terry Tate, Office Linebacker"
The first spot showing Terry Tate, Office Linebacker made me fall out of my seat laughing. The sequels brought raucous cheering, hoots and hollers from the entire room. However, the commercial really brought no benefits...but some how, still number two.

1. Coca-Cola 1980 - "Mean Joe Green"
Probably the second most famous commercial of all time features Mean Joe Green having a Coke and a smile. Classic, just like Coca-Cola.


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