Where the Bloody Hell Are You?

I've seen Australia's new tourism campaign mentioned on lots of blogs, but I haven't seen it on television until today. The spot aired a couple of times this afternoon on FX.

The campaign totes the tagline, "Where the bloody hell are you?" and features a TV spot, customizable online postcards and a song bearing the same name as the campaign. Although most of the hype was about the commercial, the Web site is pretty good. The customizable postcards allow you to select scenes from the commercial and string them together and send them to a friend. Make sure to listen to the song playing on the Web site, it's pretty entertaining.